Digital ads are everywhere—and that’s the problem. As inboxes overflow and social feeds blur together, tactile marketing is making a powerful comeback. This session dives into how businesses are using print, packaging, and physical storytelling to stand out and connect deeply with their audiences.
From luxurious brochures and custom thank-you cards to creatively packaged products and branded zines, we’ll look at how analog mediums evoke emotion, trust, and memory in ways pixels can’t. This isn’t nostalgia—it’s smart strategy.
We’ll cover how to design paper experiences that feel intentional, not wasteful. What materials create impact? What formats are worth the cost? How do you measure the ROI of something that lives on a customer’s fridge instead of their screen?
You’ll leave inspired to bring back business cards, send mailers with soul, and rethink your next brand touchpoint as something you can hold—not just click.